How big was your first website? If you come from the AngelFire days, it is likely that it was just a single page. That is just the way it was back then. To be fair, it probably had a busy, colorful background and a random assortment of animated gifs. That was what was expected in that time period. Also, it was expected that none of those websites would ever go anywhere.
Single-page websites come in all shapes and types. There is no shortage of online resumes, business profiles, and more that get all the information you need on one page. Online today, single-page websites filled with information are often considered poor practice for SEO. To keep people on websites longer, they usually have multiple web pages for users to navigate to.
However, websites that are only one page have a very important use. Many web developers make a quick, one-page website while they build a permanent website for a client. These pages, commonly called landing pages, are temporary. Every moment spent working on them is time spent not working on the real website. So, many people have turned to WordPress page builders to help get the job done quickly.
For more information about the use of WordPress page builders, please use the table of contents below.
Table of Contents
What are WordPress Page Builders?
What do you do with a domain before the website is ready to launch? It is always a good idea to reserve a domain as early as possible so that nobody grabs it out from under you. So if you are building a website for someone and reserve their domain a month before it launches, what happens to it?
To allow the domain to get a little bit of use and history under its belt, many website developers publish a landing page on that domain. These are simple, clean pages that serve as a placeholder. It may give a short description of the individual, company, or organization that will own the site. Else, it could just have the name with a “Coming Soon” sign. Either way, it solves its purpose.
A page builder is a piece of software that expedites the process. Without one, each time you create a new landing page, you start from scratch. A page builder gives you access to templates with quick designs that you can pull together in a fraction of the time.
Why use a WordPress Landing Page Builder?
Web design can be extremely tedious at times. Anything that breaks up the monotony is a great tool to have. When you create websites for a wide range of clients, you are going to make a lot of landing pages. Not only does that get old fast, but it also eats into your time. Taking even several minutes to pull together the same elements into yet another landing page can get frustrating.
Also, when working from scratch with several deadlines, you will probably cut corners. In the grand scheme of things, the page is only meant as a placeholder after all. Using a page builder can help add consistency and professionalism to these landing pages. Even though it is a placeholder for you, someone might still stumble upon the domain. A page builder helps you publish a better page in less time.
Where to Find WordPress Page Builders
The most convenient place to find page builders is where you find any plugin. If you do not already have a favorite third-party site for plugins, it is worth searching online for a few. The new functionality of plugins goes a long way to take your website to the next level.
There are a few examples that do come to mind. Primarily, the theme creation engine Divi from Elegant Themes comes to mind. Divi is an incredibly popular theme option for WordPress. However, it does more than that. It has levels of customization, templates, and design that allow you to create your own themes and layouts easily. One use for this is with landing pages.
Divi is one solution that gives you a template with drag-and-drop elements so you can customize a page quickly and easily. The end result can easily look clean and professional. Divi is designed to be as in-depth as you want it to be. So you can be more general with landing pages but still use Divi to fine-tune the details of a full website.
Nothing worth having is free. Free themes and plugins might work for a first-time blogger, but really great tools cost money. Divi has two options for payment. To try it for a year, you can pay (at the time this post was written) $89. This gives you access to multiple products from Elegant Themes, updates, support, and unlimited usage for that year.
The other option (again, at the current time of writing) is to pay $249 for lifetime access. You get all of the same perks from the yearly package, but you get them for life. This means updates are free forever and you can always contact their support team. More than that, their offer for unlimited usage on as many websites as you want is a lifetime offer.
Divi comes with a risk-free period of 30 days. This gives you a lot of time to dig into it and see if it is the right choice for you. During this time, you can knock out some landing pages and see what it can offer you in terms of website design. If you are not satisfied, then you can part ways without cost. If Divi does not work for you, there are plenty of other options available.
How to Use WordPress Page Builder Plugins
One great feature of WordPress and its plugins is that you can use them to manage multiple websites. Once you make your page builder plugin available for the webpage you want, you have access to all of its functionality. Even if you change locations and use a different computer, you can still use the plugin.
In the case of a theme creation plugin like Divi, it is as simple as navigating to the menu for the plugin, selecting a template to get started, and then arranging elements how you see fit. Once you have done it once, it is the same process every time. And since you are likely to follow a similar design for each landing page, you can save your typical design as a template for easy access later.
Now, whenever you need to park a web page on a domain, you can pull one of your own templates and make any necessary adjustments. Over time, you could easily have templates available for different uses, industries, or however else you want to organize your clients. In the end, the name of the game is efficiency.
Best Hosting for WordPress Page Builders
Landing pages need hosting like every other website. It does not matter if a domain points to one, clean webpage. It has to exist somewhere. Someone has to host it. Some professionals, like website designers, have taken to self-hosting these landing pages for their clients. Only after securing payment, they go along to secure hosting through a provider. However, that can get messy. Why waste time and effort transferring hosting when your host can help from the start.
This is why WP Super Host has packages built for hosting a large number of websites. We understand the need to always have hosting available. Whether it is for a landing page or a full-scale website, we have everything you need to get these sites and webpages up and available. Our websites are fast and reliable. And we keep tabs on performance with our uptime monitoring and speed reports.
Every website hosted through WP Super Host gets a range of great features. These range from free SSL certification to CDN access for even faster speeds. Our automated daily backups and round-the-clock support team are here to take care of you in case anything goes wrong. And for your development needs, we provide staging and development environments. When you need to find a great host for any website, even for a collection of landing pages, do yourself a favor and look at the hosting that WP Super Host has to offer.
You have better things to do with your time than to spend it cranking out landing pages or other single-page websites. But you also do not want your work judged on hastily-made landing pages that might look unprofessional. WordPress page builders are a great time-saving tool that does not sacrifice quality.
Compared to the amount of time you save, paying for a high-quality page building and theme creation tool like Divi could easily be in your best interest. It might not be the case for everyone. Before jumping to a decision, make sure to take stock of what you have, what you need, and if this is even a concern for you.