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Courtney Dercqu

Whether it’s to get noticed online, sell products, or document your experience with trial and error of bringing your brand to life, there are a number of different reasons as to why people start up blogs. Beauty bloggers are no exception. Beauty bloggers have such a unique and valuable skill set that only their expertise can respond to phrases like “How to apply liquid foundation” and “how to apply primer” that ranked among the top 10 questions in Google’s End of Year Beauty list in 2019.

If you’re a beauty expert who wants to start a beauty blog, we can help! We provide 4 useful tips to walk you through how to start a beauty blog, which sites you should use (including what’s free), and everything in between. Have a specific question in mind you want to skip ahead to? Please use our helpful table of contents listed below:

Table of Contents

Should I Start a Beauty Blog?

how to start a beauty blog

Should I start a beauty blog? This is the first question you need to answer. This – and what you want your beauty blog to be about. The beautiful thing about beauty blogs (pun intended) is that they can be as niched or as broad as you desire (and you can bet that there’s a WordPress template available to help you meet this goal). Typically speaking, beauty blogs are comprised of:

  • Reviewing different beauty products
  • Walking readers through how to apply products
  • Talking about the benefits of using certain products
  • Talking about which products to avoid for certain skin types
  • How to buy quality makeup or hair products on a budget
  • And everything in between

What is the Best Site to Start a Beauty Blog?

should i start a beauty blog

Identifying the best site to start a beauty blog begins with identifying your basic needs. If you’re a beauty blogger, it’ll be important to build a website that can easily display both photos and videos of the products you’re using, application techniques you use, and product reviews.

Like all websites, beauty blogs serve one important goal: to answer a question. To do that, you need to capture what someone on the other end is typing. For example, if I want to start contouring my face but have no idea how to get started, your beauty blog should be able to provide the answer by telling me what kinds of brushes I need, what shade works best with my skin tone, and how I can easily apply it. This is done through search engine optimization, which is one of the many reasons why WordPress is the best place to start a beauty blog.

What is search engine optimization?

Search engine optimization (also commonly referred to as SEO) is the process of enhancing your content to drive traffic via organic search results. If I type “how to contour my face” into an internet search (like Google), all of the websites that come up will contain those keywords; each website or beauty blog will aim to answer my search question: “how to contour my face.” It’s not just content that’s available for search engine optimization either. You can optimize your photos and videos, which is extremely important for beauty bloggers considering how photo-centric these types of sites typically should be. Find out more below.

Best Place to Start a Beauty Blog: Images & Videos

how do i start a beauty blog

Let’s say you want to create a video about the best products on the market that first-time users should use to contour their face. Whether your goal is to get more visitors to your beauty blog, sell your products, or promote a beauty brand you’ve partnered with, it’s important to keep these tips in mind:

  • Identify who your target audience is
  • Create an eye-catching video graphic
  • Gather up video keywords
  • Optimize your title
  • Provide a call to action that brings customers back to your site

If you’re a beauty blogger, it’s likely that your target audience will be those who have an interest in the beauty industry or those who want to learn how to apply makeup more effectively. Next, it’s important to identify the main purpose of your video. This often involves writing a script to make sure your tone is not only friendly and conversational, but that you don’t lose focus midway through on what your key points are. This will help you develop keywords, which are the lifeblood of SEO. Adding keywords to your content should match what people on the other end of an internet search are looking for, i.e. – “how to contour my face.”

Next, you want to optimize the title of your video. It’s important to remember that you want your title to match the contents of your video because otherwise, it could confuse an internet search engine, costing you views. The best rule of thumb is to naturally add your main keyword to your title. Remember, the title is ultimately what will draw a viewer in. Get your main point across as soon as a person’s eyes land on your video thumbnail. Last but not least, add a call-to-action in your video. This call-to-action can be anything from asking viewers to comment or share your video, follow you on social media platforms, and everything in between.

Remember, a good video is one that your audience will want to watch. With these tips, you’ll be able to create one in no time.

Just like videos, photos play an equally important role in the success of your beauty blog. Beauty bloggers should invest in a camera, whether it be their cell phone or a digital camera to take clean, eye-catching photos in natural light. Beauty bloggers should also have a photo editing platform they use, whether it be Photoshop, Lightroom, or another alternative; utilize the technology at your fingertips to enhance your images.

How do I add videos to my WordPress beauty blog?

Now that you’ve created a video from start to finish, it’s time to upload it to WordPress. WordPress offers plenty of opportunities to push out different types of content, i.e. – text, photos, and of course, video. Another great feature of WordPress is that users can easily embed their videos from YouTube, Vimeo, or their social media platforms like Facebook or Instagram. WordPress recently underwent an update so users will be working off the Gutenberg block editor; the Gutenberg block editor is perfect for users to play around with fewer widgets and create multimedia-rich layouts, and perfect for embedding your optimized video!

To add a video to your WordPress beauty blog:

  • Copy the video URL (from Vimeo, YouTube, etc) and paste it into the page you’d like the video to appear (i.e. – your video about reviewing beauty products might go under your review page)
  • Once you paste this URL into the block, WordPress will immediately display the video
  • Click preview to make sure you like the way it looks on the website
  • Click save

The cool thing about the Gutenberg block editor is that you can easily move your video around on the page if you change your mind or want to give your page a fresh feel.

Resizing your images

Image size is extremely important when it comes to building a beauty blog. Many first-time users don’t realize that the images they add to their beauty blog may actually make the site load slower, which can be detrimental to your overall ranking and success of your blog. A slow-loading page often has a higher bounce rate simply because visitors don’t want to sit around and wait for the site to load. While this may not seem like a huge deal, it is. A study from Small SEO Tools discovered that even a one-second delay can cost businesses 11% fewer page videos and a 16% decrease in overall client satisfaction. The good news is that you can avoid this by making sure you optimize your photos in WordPress.

Many users will add an image optimization plugin, like Optimole or Imagify to their beauty blog, which helps reduce the overall size of the image without reducing its quality. The smaller the image is, the less time it’ll take to load on your blog. Adding smaller images to your site has a ton of benefits including but not limited to:

  • Improving your SEO ranking
  • Creating a faster website
  • Having faster website backups

How to Start a Beauty Blog for Free (But Still Make Money)

how to start a beauty blog and make money

Knowing how to start a beauty blog and make money is important for any beauty blogger who wants to sell their own products, get paid to write reviews, or advertise in collaboration with another company and earn a commission on each sale. Luckily, WordPress has a theme available to you (and it’s free to use!) While we already covered how to optimize your videos and photos on WordPress, it’s just as important to know how to build your WordPress beauty blog up from scratch. To do this, let’s first start with identifying the true niche and name of your blog.

Your blog name should be:

  • Reflective of your brand and indicative of what visitors will find on your website
  • Memorable
  • Easy to type into a search bar (avoid names that have repetitive letters)

When creating a beauty blog, many industry experts do use their name and blend it with their area of practice. Remember, picking out your domain name doesn’t have to be hard. There are plenty of domain name search websites available so if something you love is taken or if you need a little inspiration, these tools are available at your disposal.

Picking out a WordPress theme for your beauty blog

Once you’ve created your domain name, it’s time for the fun part: picking out a theme for your website. WordPress offers up countless themes, all of which can work with your budget. You can customize the look and feel of your beauty blog by adjusting the color scheme or adding plugins that help with the overall functionality of your site. The fun thing about using WordPress for your beauty blog is that you can easily rebrand the look and feel of your site if you want to. To edit the theme and appearance of your beauty blog, all you have to do is:

  • Login to your WordPress dashboard
  • Click on “Appearance” on the left-hand side
  • Click “Themes”

Bam! You now have thousands of themes available at your fingertips. You can filter these themes by cost, color, industry, and what they’re best for. For example, there are plenty of themes that are best for featuring photos. In fact, here are just a few of the best WordPress themes for beauty bloggers:

  • Fashionly
  • Applique
  • Look

Knowing how to start a beauty blog and make money is the first step in making a profit from all the hard work you’re putting in.

How Do I Start A Beauty Blog (With Instagram’s Help?)

best place to start a beauty blog

Ten years ago, the idea of using Instagram to promote your business wasn’t as necessary as it is in today’s culture. The app currently has over one billion users, which makes it no surprise that nearly 75% of all businesses have a presence on the social media powerhouse as of 2020. In addition, about 60% of people who use Instagram say they discover new products through the app. So, if you want to know how to start a beauty blog for free, signing up for Instagram isn’t a step you should overlook.

Like with any brand, having a social media channel is not enough to sustain your business. You need a website for potential customers to visit. However, that doesn’t mean you shouldn’t optimize your Instagram to use it in conjunction with your beauty blog.

Tips to keep in mind when using your Instagram to support your beauty blog:

  • Add your website URL to your Instagram bio
  • Make sure your bio and photo are reflective of your brand
  • Include the services you provide in your bio
  • Include a call-to-action in your bio that drives traffic back to your website, i.e. – click the link in our bio to follow our blog, etc.
  • Use hashtags that are reflective of your brand
  • Tag companies if you review their product in an Instagram post

Create a Beauty Blog On Your Own, But Keep it Going With WP Super Host

You want your beauty blog to be successful and one of the most important ways of doing that is monitoring its functionality. In today’s technological world, security protection is essential. That’s just one of the many features that all of our WP Super Host pricing packages come equipped with; not only can we monitor all of your image optimization plugins to make sure they’re always updated and working, but we also have automated daily backups and store them for 30 days, meaning in the event of an unforeseen situation, WP Super Host has got you covered.

Final Thoughts

how to start a beauty blog for free

Whether you are building your brand for the first time or deciding to switch things up and expand upon your initial seed of an idea, the information listed here is to help make starting your beauty blog easy. Remember, a good website is one that is built not only on knowledge but on passion, both of which you have. You got this! When you’re ready to build, WP Super Host is here to make sure your blog continues running smoothly.


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