When it comes to bringing your website or blog to life, choosing the best content management system is an important part of the process. However, there are a slew of options available on the market which can cause buyers to have a little bit of option paralysis. Which one do you choose? Which one will help you hit your business goals and meet your needs? Which one fits within your budget?
Two of the most popular content management systems on the market are Sitecore and WordPress. Below, I will go over the differences between Sitecore vs WordPress and what each of these sites offer to help you make the right decision.
Do you have a specific question in mind? Feel free to utilize our helpful table of contents listed below.
Table of Contents
WordPress vs Sitecore: What’s the Difference?
Below, I go over the unique features that both products offer.
What is WordPress?
Since hitting the market back in 2003, WordPress has become one of the world’s most popular content management systems. WordPress is so popular that it actually powers over 35% of all the websites on the internet. In fact, some of the biggest brands in the world, such as the New York Post and NBC used WordPress to build their websites.
WordPress offers users:
- The flexibility to build any type of website to fit any need and budget
- A large selection of both paid and free themes to choose from, all of which can be customized
- Built-in blog features
- The ability to use custom plugins for SEO optimization and analytics
- Higher search engine ranking. In fact, internet search engines like Google tend to index WordPress pages faster because of how familiar they are with these types of sites.
One of the biggest benefits of using WordPress is that it’s perfect for both beginners and experienced users. All users need to do to get started is to register their domain and purchase a web hosting package. In addition to this, WordPress is also a free and open source.
What is Sitecore?
While Sitecore is a content management system as its core, it has blossomed into one of the most popular customer experience platforms for enterprise level businesses. It first emerged onto the scene back in 2001. There are more than 5,000 brands that use Sitecore. Sitecore has also been ranked as a web leader in Gartner Magic Quadrant for the past decade; Gartner Magic Quadrant is a research methodology that ranks leaders in technology.
Sitecore is best known as being a “Customer Experience Platform.” This means that Sitecore is designed to provide an optimal, easy-to-use experience for both users and visitors. Unlike WordPress, which tends to attract everyone from bloggers to small business owners, Sitecore has established itself as the go-to content management system for enterprises – large businesses that have at least 5,000 employees and an annual turnover higher than $1.5 billion.
Sitecore offers the following features:
- Real-time analytics
- Easy-to-use drag and drop interface to set up marketing campaigns
- The ability to control the content visitors see in real-time based on their behavior
- The ability to manage multiple multiple communication channels (i.e. social media platforms, email marketing, website) from one place
- The ability to store large amounts of data in one place
Sitecore SEO vs WordPress SEO
Like we mentioned above, internet search engines like Google tend to rank WordPress websites higher because of how familiar they are with them. However, that’s not the only benefit of using WordPress.
WordPress SEO plugins
WordPress offers a variety of plugins that can assist with optimizing content with SEO best practices. SEO – or search engine optimization – is the process of either writing or optimizing existing content in a way that will help drive traffic to your website through organic search results. SEO is the lifeblood of getting more traffic to your website; SEO best practices include the ability to add alt text to your images, link to other pages on the website, optimize your page speed, resolve errors due to missing keywords and phrases and creating a website that increases the user’s experience.
Fortunately, WordPress offers many SEO-related plugins that can help with everything listed above. Some of the most popular SEO plugins for WordPress include:
- Google Search Console
- Image SEO optimizer
Sitecore SEO plugins
One of the most popular Sitecore plugins for SEO is called Avtor, which is a module that enables users to quickly update SEO elements on their page. These elements include image alt texts, meta descriptions and the ability to change title tags.
Sitecore also offers what’s known as the Sitecore SEO Toolkit, which allows users the opportunity to see what they can improve on their page to increase their SEO ranking. This toolkit enables users to locate errors such as missing keywords and phrases, meta tags, headings, descriptions and more.
Like the Yoast plugin in WordPress, this Sitecore SEO toolkit is an invaluable resource to making sure your content is fully optimized, especially if you’re just starting out in utilizing and implementing SEO best practices.
Sitecore vs Drupal
Another content management source is Drupal. Like WordPress, Drupal is an open source content management system. While WordPress and Sitecore are designed for users who have little knowledge of coding, Drupal is often touted as being one of the most popular content management systems amongst programmers. This is because unlike the other content management systems, Drupal requires more technical experience than the others. One of the benefits, however, is that Drupal, because of this, is able to produce very advanced sites.
WordPress and Sitecore CMS Review
When it comes to deciding between WordPress and Sitecore, it’s important to see how they stack up against one another – starting with price. Sitecore comes with a hefty price tag, with their licensing fees starting at $40,000. With WordPress, users are paying for their domain name which costs anywhere from $9 to $14.99 a year. Even though users will need to find a hosting service for their WordPress blog or website, hosting packages are relatively affordable with plans at WP Super Host starting at only $17.50 a month.
Overall, WordPress offers more flexibility for bloggers and small business owners to get their brand out to the public. Sitecore has a slew of wonderful features that are more aimed at large corporations that will be focused on a variety of different marketing campaigns.
WP Super Host offers affordable hosting packages
You don’t have to pay a lot for top WordPress hosting. At WP Super Host, our pricing packages start at $17.50 per month and come equipped with a full range of features to help maintain the technical aspects of your website. Our features include site speed reports, easy migration, SFTP access, and automated daily backups. Curious to see how our pricing packages stack up against the competition? Click here.
Tips For Choosing the Right Content Management System
When it comes to choosing the right content management system, be sure to analyze the following:
- Which one offers the best support to help you meet your company’s goals?
- What is each company’s customer service like? Do they offer a community forum where you can get fast answers to your questions? Are members of the community forum friendly and knowledgeable?
- What features do you need to have – and which ones do you want to have? Does your chosen CMS offer these?
- Are you able to customize the look and feel of your website easily?
- Do you have to have prior knowledge of how to build a website and/or use code? Will this system be difficult for you to learn and/or use?
- Does your CMS provide mobile support and the ability for your website to look good on mobile devices? This is important considering mobile devices “account for approximately half of web traffic worldwide.”
Once you’ve addressed these concerns, you’re ready to find the content management system that works best with your needs and budget.
When you’re torn between two content management systems, the best thing you can do is make a list of your goals and what you would need in order to pull them off. Content management systems like WordPress, Sitecore, and Drupal are all designed with the user in mind to be able to help them meet their business needs. We hope this article helped you to understand the differences between Sitecore vs WordPress.