Tech gadgets become more and more integrated with our lives every day. According to the Census Bureau, 87% of families in the US had a computer in their home in 2015, compared to 51% in 2000. Almost all of us now rely on our gizmos be it for work, play, or just staying connected to daily life. I mean, if you’re reading this post, you’re depending on a few different devices to make it possible.
The point being that as tech becomes more important, so do the people who know their way around it. If you’re already someone who knows a lot about hardware, that means you’ve already got a leg-up for starting a blog for your interest. Even if you’re just starting out, almost everyone has at least some basic knowledge of devices they use daily. Really, that’s all you need to get started. The fact that others are also hungry for knowledge means that there is an audience out there for everyone. So, let’s take a look at advantages to starting a site, what content is out there to cover, and how to start a tech blog using WordPress. Use the table of contents to jump to each section and learn more.
Table of Contents
Why You Should Start a Tech Blog
While rising popularity of tech blogs makes for a good audience, there’s plenty of reasons you should start blogging.
While the popularity of a blogging niche can mean a huge potential audience, it also means there’s a lot more competition. As such, trying to capitalize on an audience without any knowledge or interest probably isn’t going to work out for you. If you’re considering making one already, though, it probably means you do know a thing or two about the tech you want to cover. At very least, you have a genuine passion for tech. Having an innate interest will go a long way in helping your content. In fact, I’d say it’s the single most important trait to have if you hope to make a blog successful.
Obviously, once you’ve gotten your blog off the ground, there are other advantages. I said that setting out only to capitalize will end poorly for most, but that doesn’t mean you can’t get something back for your efforts. Once you build an audience with regular, quality content (and a little bit of SEO juice), a lot of opportunities can open up for you. Running ads will eventually become profitable, you might be able to get some sponsored content deals. If you’re really lucky, some review blogs can even have free products supplied for these deals.
On top of the potential to make a little cash, writing about your passions can be rewarding in its own right. Every time you type up a post or research something for a review, you learn a little bit more. Sometimes, improving your know-how and writing skills can be reward enough.
Content for a Tech Review Website
You’ll want to consider what kind of tech you want to cover in your blog. If you want to know how to start a high traffic tech blog, you’ll first need to know your audience.
I mentioned the idea of a blogging niche earlier. Well, even within a niche- like tech- it’s important to have a specific focus or voice for your site’s content. You’re more than able to do a general tech site and cover a wide variety of material, but that usually works better for larger sites and news outlets. For a blog, it’s typically better and easier to focus in on specifics. Readers come to your site for your unique insights, after all. If you just have general information about a lot of things rather than detailed information about a few, readers wont tend to stay engaged. Producing more specialized content also means you can produce fewer high-quality posts rather than a stream of forgettable ones.
You can narrow down your content in a few ways, such as:
- Type of device (laptops, phones, GPS devices, etc.)
- Brand (Microsoft, Apple, etc.)
- Hardware versus software
If you already use one type of device often, start there, especially if it’s something not everyone uses. For instance, one hobby that uses specialized tech is geo-cashing. Narrowing down your audience to those hobbyists will make for leaner competition and a greater likelihood of your site taking off.
As for brands, this covering one company’s family of products can be a good option if you’re a brand loyalist or if you’re looking to cultivate some sponsored content potential. Being completely immersed in one tech ecosystem provides a different kind of specialized knowledge you can use to define your site. I know that if my mom started a tech site, it would be all about her collection of Apple products. To see another example of creating a blog for different niches, you can check out our recent post on creating a science blog.
One last thing to consider is the goal of your content. Is your blog mostly news? Opinion pieces and reviews? Informational articles? Here it’s ok to have some variety. Your most lucrative content will likely be reviews, which is why many want to know how to start a tech review website. This is because reviews can open up potential for those sponsored content deals I mentioned. You can find out more about reviewing products and sponsored content at this blog post on review blogs. In order to have effective reviews, you’ll need to know how to make a consumer-friendly tech blog. That means making your site approachable, easy to navigate, and readable. We’ll cover more about how WordPress can help with this in the next section.
Finally, if you decide to cover tech news, be sure to keep up with larger news websites. Keep your ear to the ground, especially during events like CES, E3, or any shows relevant to your chosen content.
How to Start a Tech Blog with WordPress
Starting a blog with WordPress is quick, easy, and intuitive.
If you aren’t familiar with making a site, WordPress makes it super easy to get started. The site’s dashboard is easy to use, the pricing options are affordable, and a robust plugin system gives you a ton of flexibility for building your site. WordPress also provides freedom for key features of your site, such as choosing your own web host. As such, WordPress remains one of the most popular tools for bloggers. So the first step is setting up an account and familiarizing yourself with the site.
When you’re ready to begin setup there’s a couple things to keep in mind. First is you domain, or your web address. With a free account, you’ll be able to set up a subdomain on the WordPress site. With other plans, you’ll be able to choose a domain to use for free for a year. After that year is up, though, you’ll have to secure your domain with a domain registrar company. Luckily, these are all a Google search away. Be sure to comparison shop between sites to find the best deal for the domain you want.
When selecting your domain, remember it is part of you site’s identity. It is what users will have to remember in order to access your blog and, as such, should be memorable and unique. Think about your site’s brand, voice, and accessibility for potential readers. If you’re having trouble settling, narrow your choices down to a couple options and then compare prices on the registrar. Depending on a few factors, some domains will be a lot cheaper than others, so this may be a deciding factor when registering your site name.
Web hosting is another vital step in creating your site. Essentially, a web host is a service which provides a dedicated computer server for storing and distributing website data. This determines how much storage space your website can have, how reliable and quick your website is for users, and how secure your data is. As such, choosing the right host is one of the most important decisions to make about your site. Never choose a free host and do not try to host a website on your own computer if you are not experienced. If you do, you’ll have to shoulder all of the site maintenance, security, and updates.
This is all better done by professionals. With dedicated hosting for WordPress sites, robust support staff, and flexible pricing, WP Super Host is your best option for hosting your blog. Let WP Super Host save you from all that work and the headaches of other hosting services by visiting this pricing page.
Writing for Your Tech Site
If you already know how to put together a website, you know how to make a tech review website. The hard part is knowing how to write a good tech blog. This typically just comes with practice. The more articles you produce, the better you’ll get at it. You’ll also get a better feeling for your own voice and your site’s brand as your site grows. Using WordPress plugins to track your site’s statistics will also keep you aware of what you’re doing right and which parts of your site need to improve.
Finally, the best way to keep up reader engagement with your writing is with regular content. Keep to a schedule and publish on-time whenever possible.
To Sum Up
For most of us, tech and gadgets are a key part of everyday life. Whether you want to share our knowledge and opinions on this technology, deepen skills with it, or get a career started in tech, knowing how to create a tech blog is a first step down many paths.