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Courtney Dercqu

Maybe you’re a fitness instructor who wants to share their knowledge with others looking to jumpstart their health. Or maybe you’re just starting your fitness journey and want to chronicle your experience. Regardless of your reason for wanting to start a fitness blog, the most important thing is knowing how to get started. Below, we provide helpful information to help you build the fitness website of your dreams. We’ll go over how to start a fitness blog, what you should avoid, and how you can even make money from sharing your passions with the world.

If you have a particular question in mind, feel free to use our helpful table of contents listed below. Let’s get started!

Table of Contents

How to Start a Successful Fitness Website

how to make a fitness website

First and foremost, you have to determine your goal. If you’re a yoga instructor who offers videos on YouTube, your goal is to probably gain more subscribers and have a website where your followers can learn more about you and your background. you might want a website where you can share your latest workout videos, provide helpful tips for beginners, and create a link back to your YouTube channel where they can workout with you. Your goal is going to be slightly different than someone who wants to simply chronicle their workout journey, share healthy recipes, and engage with others who are looking to get in better shape.

This highlights the importance of starting a fitness blog: identify your main goal because this will help you find the best WordPress theme that meets your needs.

What is WordPress and why do I need one?

WordPress is the most popular content management systems out there because it enables users to build a website or blog from the ground up. With WordPress, users can select and customize their own themes, color palettes and have a website that is reflective of their unique brand. But you might be thinking “I already have a YouTube channel or Instagram with thousands of followers…Is having a website really that necessary?” The short answer: yes.

Websites help to establish credibility. Additionally, websites can be optimized with keywords and other SEO best practices to help increase traffic to your website through organic search results. If I’m interested in starting a yoga regiment but have no idea how to get started, I’m going to type into Google “easy yoga workout for beginners.” If you offer videos and blog posts about that subject but those words aren’t anywhere in your title, meta description, or content, you could be missing out on new subscribers.

How to Make a Fitness Website

how to make money with a fitness blog

After you’ve decided your niche, the next thing you need to do is determine where you want to build your website. We already mentioned WordPress, but what we didn’t mention was how you can create your fitness blog or website on the content management system powerhouse.

Pick a domain name

Before you build a website, you have to pick a name for it. Below are some tips to help you get started:

  • Pick a domain that ends in “.com” as this is much easier for people to remember than a .org, etc.
  • Keep your domain name short and easy to spell and remember
  • Avoid using hyphens or other types of punctuation
  • Make sure your domain name accurately reflects your brand and the products/services you offer

If you have a domain name in mind or are having difficulty coming up with one, there are many domain name generators available online to help you check availability and brainstorm potential ideas. Once you have your domain name finalized, be sure to register it. The last thing you want is for someone else to claim your domain name and hurt your brand.

How do I create a WordPress for my fitness blog?

WordPress is designed to get you started quickly and easily. Just bring your domain over and start conceptualizing your overall vision for the site (more on that below.) After you’ve set up shop with WordPress, you’ll have to find a reliable web host. Hosting is the process of storing all your files online. In other words, this is where your WordPress fitness blog will live. WP Super Host provides a managed hosting service where we handle all of the technical aspects of your fitness website and blog. Now that you’ve learned more about WordPress hosting, it’s time to jump into the fun stuff!

Select your theme

After you register your domain, it’s time to select your theme. Your theme is very important because it’s what your consumers are going to interact with. Your theme allows you to customize the colors that work with your logo and set up how you want your website to look. To select your WordPress theme, click on the word “Appearance.” This will bring you to the themes that are available for you to choose from. When selecting a theme, remember to think about the functionality of your site. What theme displays workout videos the best? Is the font size and type easy for people to read? Remember, you don’t have a huge window of time to grab a visitor’s attention. Website owners only have about 5 seconds to capture a potential customer’s attention. The last thing you want is for people to leave your fitness website because it’s too confusing for them to utilize.

Now that you have your theme, you’re ready to start posting.

How to add a new post to my WordPress fitness blog

After creating your WordPress website, you’ll be able to login to the user dashboard and start customizing. To add pages to your website such as an “About Me,” or “Contact” section, click on the word “Pages” on the left-hand side of the dashboard and then the words “Add New.” To add a new blog post, you’ll click where it says “Add New” underneath “All Posts” on the left-hand side.

Things to Avoid When Starting a Fitness Blog

how to start a fitness blog

Don’t make these common mistakes when starting a fitness blog:

  • Don’t spend so much time trying to make your blog look perfect. Remember, your fitness blog is always going to be a work-in-progress, so don’t spend too much time worrying about finding the perfect name and design and neglect the quality of the content you actually produce.
  • Don’t be afraid to invest in products that will take your website to the next level. In other words, don’t be afraid to spend a little money or a little extra time learning about tools that can help grow your business. For example, take the time to learn about search engine optimization and how it can help drive traffic to your fitness blog through organic search results.
  • Don’t try to please everyone. Remember, your fitness blog should be targeted toward a specific audience. Check your analytics to find out who is engaging with your content, which posts or pages they linger on the longest, and tailor your marketing strategies toward them.
  • Don’t choose a bad hosting company. When it comes to WordPress hosting, it’s important to use one that you can easily communicate with and trust that they will handle all the technical aspects of your website. The last thing you want is to be having issues with your website and not have any idea how to fix it. Having a well-established WordPress hosting site can help ensure your website is in tip-top shape so you can continue focusing on building content and generating business.

WP Super Host has got you covered

At WP Super Host, we manage all the technical aspects of your fitness blog. From site speed audits to easy migration, our pricing packages come equipped with the features you need to successfully maintain your fitness website and/or blog. With WP Super Host, you’ll have access to an easy-to-use user dashboard, automated daily backups to prevent you from losing valuable content, and site security so your credit card transactions remain secure. While you’re busy working out, let WP Super Host work for you.

How to Make Money With A Fitness Blog

how to make a fitness blog

Making money with a fitness blog starts by having valuable content on your website and making it easy for people to access. People who are into fitness or looking to start their journey want information that is going to be useful to them. If someone has a bad back, they’re going to go to Google to find out what types of exercises are going to work best for their condition. If someone is looking to lose weight and has questions about portion control, they’re going to go to Google to find out how they can get started. Your fitness blog has to be aimed at answering these questions – and that’ where SEO comes in.

We touched on it briefly before, but SEO – or search engine optimization – is a vital resource in helping drive traffic back to your website. Your fitness website should include blogs that answer these specific questions because that’s how you build rapport with existing and potential customers, followers and/or subscribers. Once you establish a valuable relationship with a consumer, it’s going to help with retention, which will ultimately help you make more money.

Knowing how to make a fitness website comes down to knowing what your clients are looking for and making sure you meet those needs. Making money with your fitness blog is just like getting in shape- it’s not going to be something that’s done overnight, but you can take steps to get there.

Final Thoughts

how to make a fitness website

Knowing how to start a fitness blog is the first step in creating one that meets your overall goals. If you’re interested in starting a fitness blog or website, it’s more than likely that you’re someone who wants to help others. Having a website that is designed to answer common fitness questions and allows users to get to know you and your background better is a key component to finding success.


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