“If you build it, they will come.” The once inspirational line from the 1989 movie, Field of Dreams may have been useful when it came to opening brick-and-mortar stores back in the day, but in today’s digital media age, nothing could be further from the truth. Today’s business owners can create the website of their dreams (no pun intended) but if it isn’t built with search engine optimization in mind, no one is going to see it.
If you’ve been asking how to get my website noticed, you’re in the right place. This article will answer the following questions about how to get your website noticed, why Google is important, how to identify the right keywords for your site, and much more. To skip ahead to a particular section, please utilize our table of contents listed below.
Table of Contents
How to Get My Website Noticed on Google
After you’ve created your WordPress website, you’re anxious for people to start visiting it. And why wouldn’t you be? Creating a website for your brand is an exciting part of the journey for many business owners. However, if you’re not familiar with how Google’s algorithm works, you might not be sure why the competition’s website gets more traffic than yours. We explain why this is and more importantly, how you can fix this below.
Why is Google so important?
According to Statista, “Google accounts for 88% of the global search engine market as of October 2020.” This is a huge number, and while you may favor other search engines like Bing or DuckDuckGo for personal use, your website must be tailored to impress Google’s algorithm.
How does Google’s algorithm work?
Google skims websites that match the keywords someone is searching for. For example, if you type into Google, “free painting classes near me,” Google is going to search for every website they’ve indexed that contains the keywords “free,” “painting classes” and “free painting classes.” After Google identifies these keywords, they will then rank the websites based on how many times those applicable keywords appeared on the website.
This highlights how important keyword research and its implementation is when it comes to not only developing content but driving traffic to your website.
How to Get Your Website Noticed By Using the Right Keywords
As we mentioned earlier, keywords are the lifeblood of Google’s algorithm. But how do you determine which keywords you should include in your content? Knowing how to get your website noticed by using the right keywords cannot be understated. Below are some helpful tips to help you get started.
Develop seed words
Seed words are those that someone types into Google to find a product and/or service. Don’t overthink these seed words, either. If you sell body care products, for example, your seed words would describe what you sell. These may include the following seed words:
- Body wash
After you’ve identified your seed words, you’ll want to type them into Google to see how they rank and which companies they’re ranking for.
Look at what the competition is doing
One of the best and easiest ways to get your website noticed on Google is by looking at what keywords your competition is ranking for. First and foremost, you need to identify who your competition is. If you’re a local company that sells body care products, are there any stores in the same geographical location that sell the same kind of merchandise? Even if you’re a company that sells products nationwide, the same process still applies.
Once you’ve identified your competition, you should then go to Google to type in the main product and/or service you both provide. If you sell body care products, which websites come up when you type those words into Google’s search bar?
Your seed words are meant to help you get started, so it’s more than likely that they’re going to be a little broad. However, you can get more granular with your keyword research by going to Google and typing in your seed word and letting Google autosuggest new keyword phrases. For example, if you type the word “skincare” in Google, you’ll see that it’ll autosuggest the following new keywords such as “skincare routine, skincare products, skincare tips, and skincare body shop.” Congratulations! You’ve just identified your first set of keywords you might need to include on your website.
What does a keyword research tool do?
Another way to help identify which keywords you should add to your website is by using a keyword research tool. A keyword research tool is a product you can use to find out what search terms people are searching for online.
There are a number of keyword research tools available at your fingertips, with the most popular being Google Keyword Planner. In order to access this keyword research tool, you have to first set up a Google Adwords account. Google Adwords is an online advertising product that helps businesses promote their products on the internet.
But what if you don’t want to create a Google Adwords account? Do you have any other options? The answer: yes. If you created your website through WordPress, then you have the option to add keyword research plugins to help you determine which words and phrases you should include on your site. The most popular keyword research plugins for WordPress include:
- Google Search Console
- RB Keyword Research Plugin
How To Get My Website Noticed For Free (3 Easy Tips)
It goes without saying that there are a lot of products out there that you can pay for but what about a more cost-effective option, like free? The good news is that there are several tactics you can use to help get your website noticed on Google for free. We provide three easy tips to help you get started below.
Make your website easy for Google to crawl
According to the website, Search Marketing Land, Google receives about 63,000 queries per second. Going back to what we mentioned earlier, Google skims different websites that provide information that is applicable to what you are searching for. However, where does this collection of websites come from? The answer lies in what’s known as crawling.
Crawling is the process of visiting new pages and adding them to Google’s index. So, when you add a new page to your website or update it, Google’s web crawler will find links on the page and then add them to the list of pages that Google stores. These pages are what is presented to you when you type a question into Google.
Tips to make your website easier to crawl:
- Add hyperlinks to existing content on your website
- Add applicable keywords to your content, URL, and meta title and description
- Add your website to online directories
Online directories are digital listings that contain information about your business. Think of them as the modern-day equivalent of the Yellow Pages. You visit online directories every day without even thinking of them. These include Facebook, Google My Business, LinkedIn, Yelp, and many more. When you create a social media account on Facebook, for example, you want to make sure you add a link to your company’s website, phone number, and address. The same applies to all online directories, however, Google My Business is hands down, one of the most important for driving traffic to your website for free.
Google My Business
Google My Business allows business owners to advertise their brand through organic search results and maps. To create a Google My Business account, you’ll need to do the following:
- Create a Google account
- Click on the Google My Business icon in the right-hand corner
- Add your company name and address to Google My Business
- List which areas you serve, which products and/or services you provide, and a description of your business
- Verify your account
- Start sharing videos, links, and customized text to your posts
In order to verify your Google My Business account, you’ll either need to call your location, send an email to the account on file, or mail a postcard to the physical location.
Online directories are a free way of having your website become more accessible. In other words, the more places you list your website, the easier it’ll be for customers (and Google) to find you.
Reach out to other published websites and blogs
Another easy way to get your blog noticed on WordPress is by reaching out to more established websites and/or influencers who may be able to bring a lot of attention to your product. There are several ways you can do this. First, you can offer to write a guest post on someone else’s website or invite them to write one on yours. Second, you can reach out and ask them to feature you either through their social media or an interview. Remember that when you’re reaching out to someone, there has to be value for both parties to be involved.
How To Get Your Website Noticed With WordPress
The easiest way to get your WordPress website noticed on Google is by taking the first step into understanding SEO, or search engine optimization today. SEO is the process of optimizing the content on your website to help drive traffic to your site through organic search results. This includes linking to existing content on your site, using the right keywords, and making sure your final product brings value to your customer. The good news is that this is where having a WordPress website works to your benefit.
WordPress is one of the most popular content management systems to build a website and blog on due to its ease and affordability. What makes WordPress such a viable option for building a website is that you have complete control of how you want it to look, including everything from your preferred color scheme to how often you post blogs. WordPress allows users to schedule blog posts for certain days and times, meaning that you can set your blogs to go live at the exact time when your users are most engaged with your content. WordPress also makes interlinking to other internal pages easy. Interlinking, along with keyword research are some of the most important features of SEO.
Unfortunately, there is no overnight formula when it comes to driving more traffic to your site, but it can be done by taking the information we provided here and building upon it. SEO is a process that once it takes off will help drive huge numbers to your website, which is great for business. All it takes is having the building blocks of knowing how to get your website noticed on Google.
WP Super Host will make sure your WordPress plugins are working
After you add keyword research plugins to your WordPress website, you want to make sure they’re running correctly, right? That’s where WP Super Host comes in. All of our pricing packages feature Update & Plugin Monitoring, which allows you to see if everything is up-to-date at a glance. This means you no longer have to contact third-party plugin companies for updates, which can save you a huge amount of time! And when you’re building your website, calling companies and tracking down info is not something you should be spending your time on. In addition to update and plugin monitoring, WP Super Host also offers easy migration, automated daily backups, intuitive user dashboards, and much more. Click here to read about all the features of a high-quality web host.
Learning how to get your website noticed on Google search can be challenging but we hope it provides you with the foundation you need to start driving traffic back to your website. By adding the right keywords and making your content easy for Google to crawl, you’ll no longer be asking, “how to get my website noticed.” Instead, you’ll be asking, “Why didn’t I do all of this sooner?”