Whether you’ve been an established hairdresser for years or you’re just about to branch out on your own, having a website where customers can get to know your brand is one of the most important aspects of brand awareness. But how do you get started, especially when there are so many options to choose from? Below, I will answer the most commonly asked questions about the different salon website builder systems currently on the market, which templates you should use and how to get started. If you’ve been wondering how to start a hair salon website, you’ve come to the right place.
Do you have a specific question in mind? Feel free to use our helpful table of contents guide listed below.
Table of Contents
How to Start a Hair Salon Website
When it comes to selecting the best hair salon website builder, the first thing you need to do is assess your overall goals of your website. Are you looking to gain more customers? Are you looking to sell more products online? Do you want customers to have the ability to book and modify appointments all with a single click? Once you’ve answered these questions, it’s time to start building your website.
Determine and register your domain name
Once you’ve identified your goal, you’re ready to build a website that meets your needs. First and foremost, you’ll have to develop a name for your website. If you’re already an established brand with a storefront, this part is easy. If you’re just starting your brand, make sure your domain name is available. All you have to do is conduct a simple internet search to find out if your domain name is available; type the phrase “domain name search” into Google to start this process.
Once you’ve secured your domain name, it’s time to register it. Registering your domain name will only set you back about $15 per year. When it comes to selecting and registering your domain name, remember to keep it short, to the point, and make sure it is reflective of your brand.
Find inspiration from other websites
Before you start your own hair salon website, it’s a good idea to see what’s already available to get some inspiration. This is especially beneficial if you’ve never built a website before and aren’t sure what you need. What features do you like from other sites? What colors were you attracted to when you visited a page? Likewise, which color palettes completely turned you away? Jot down a list of the features you like that created a positive user experience to see if you can integrate them into your own. This is a vital step because if you design a website that your customers can’t easily use (or won’t want to use), you could be losing a substantial customer base, damaging your reputation and missing out on revenue.
Once you have an idea of the features and design elements you want to incorporate, it’s time to find the best place to build your website.
Types of Website Builders for Hairstylists
Now that we’ve outlined the goals of your website — and what you need to get there — let’s take a look at the different types of website builders available on the market.
There are multiple website builders on the market, however, Wix and WordPress are two of the most common.
What is Wix?
Wix is a website builder that allows users to choose from over 500 different themes. This website builder allows users to drag-and-drop the design of their site, which is a very user-friendly feature. Like WordPress, Wix doesn’t require a ton of website building experience, meaning anyone can successfully use it. However, one of the downsides of using Wix is that users are often using the same templates, meaning yours won’t necessarily stand out from the crowd when it comes to the competition.
What is WordPress?
WordPress is the world’s most popular content management system – or CMS. WordPress allows users of any skill level to design the website of their dreams. WordPress offers thousands of paid and free design templates to choose from, in addition to the use of popular plugins that are designed to enhance user experience.
WordPress also ranks well in Google and other internet search engines; this means that you have a better chance of having your hair salon website seen amongst the competition.
WP Super Host offers affordable hosting packages for any budget
When it comes to building a hair salon website on WordPress, you’ll need somewhere to host it. At WP Super Host, all of our pricing packages come equipped with features that are designed to help maintain all of the technical aspects of your hair salon website. These features include site speed reports, easy migration and update and plugin monitoring, plus many more. Click here for a full list of our features and to see how we stack up against the competition.
Hair Salon Website Templates (Which Should You Choose?)
When it comes to selecting a website template for your hair salon website, there are several on the market you can choose from. Fortunately, if you’re using WordPress, there are a variety of free and paid themes you can use. Some of the most popular include:
- Sway – this theme is most often used by luxury spas and hair and nail salons. This particular theme comes equipped with more than 45 pre-made templates for your homepage. This theme also looks good across all devices.
- Spa and Salon – this is a free theme that places equal emphasis on selling products and promoting your hair salon’s services. This theme is often used by beginners because it allows users to get their site up and running quickly and efficiently.
- Hairstyle – this is another free theme that places a heavy emphasis on photos; this is the perfect design to proudly display recent hairstyles and new hair color/style trends.
- Sentobar – this theme is commonly used for both barbershops and hair salons. This has a responsive design, meaning it will look good across mobile devices, desktop computers, and laptops.
Each of these themes is able to be customized based on your preferred color scheme, typography, and layout. The best part about WordPress? You’re never going to be stuck with a theme. If and when you want to redesign your site, all you have to do is select a new theme.
Tips for Building Websites for Hairstylists
Your hair salon website should be designed to have the user in mind. A good rule of thumb is to ask yourself what features you would want to see if you were visiting your website. When it comes to building a hair salon website, keep the following tips in mind:
- Avoid using stock photos. Your clients want to see the quality of your work in order to make an educated decision to use your services. If you use a stock photo, it could turn away potential customers.
- Get your client’s emails. Not only will this allow you to stay in touch with your client base but it allows for an opportunity to establish brand loyalty. For example, you can send out e-cards or special discounts for someone’s birthday, which will help them to feel valued. In fact, according to Forbes, loyal customers are “five times more likely to purchase again and four times more likely to refer a friend to the company.” Remember, it’s way easier to keep a customer than it is to make a new one.
- Include client reviews. Another great benefit of collecting customer emails is the ability to reach out to them and ask for reviews. You can also send surveys out to your customers to find out what they like about the website and what you could improve upon. Including client reviews on the website helps to establish trust between your company and new customers.
- Make it easy for customers to get in touch with you/schedule an appointment. Did you know that only 20% of customers would rather call a company to make an appointment as opposed to booking online? This makes sense, especially when you consider our technological world. With the ability to browse websites from our smartphones, we’re not always going to have the availability to make a phone call. Make sure your phone number is displayed prominently on your website and include a link to your Google Maps in the footer. Additionally, be sure to create a page that can easily be seen and used that allows users to book, cancel and modify an appointment. Remember, the more options you provide to your user, the better customer experience they’ll have.
When you’re trying to determine the best salon website builder for your brand, it all starts with identifying what kind of website will help you meet your company’s goals. The good thing about building hair stylists websites on WordPress is that they don’t require a ton of extensive knowledge of coding, meaning you can designate more time to focusing on what you enjoy – creating hairstyles that your customers love. With the tips provided here, you’re on your way to developing a website that will crush your goals — and look good while doing it!