Maybe you’ve just finished creating your WordPress blog or you’re getting ready to launch it. Regardless of where you are in the process, knowing how to drive traffic back to your blog is an important part of gaining followers and increasing brand awareness. Below, we answer your most commonly asked questions about how to make your blog stand out and other blog hacks that you can use today to get started.
Do you have a specific question? Feel free to utilize our helpful table of contents listed below.
Table of Contents
5 Blogging Hacks You Can Start Today
When it comes to getting more traffic to your blog, the most important thing is to make sure you’re writing content that people will care about. Regardless of your industry, readers want content they can find value in. The best way to find out if your audience is engaging with your blog’s content is by checking your website’s analytics. WordPress offers the ability to use a plugin called Google Analytics, which can help you keep tabs of which topics your audience is resonating with.
In addition to using your website’s analytics to help tailor your blog content strategy, you can also start implementing the following quick and easy blog hacks:
Keep track of all of your ideas
Sometimes, the best ideas for content hit us when we’re least prepared. Always make sure to keep a pen and paper handy so you can jot down content ideas if you’re away from your computer. You can also jot down any ideas you have in your phone. Wherever you jot down your ideas, make sure they’re in a place you can easily access when it comes to start writing.
Utilize a social media management system
There are multiple platforms customized for every budget like Hootsuite, Tweetdeck and Tailwind. These platforms can help you easily post and schedule blogs without having to take time out of your busy day to do so. Pushing blogs out to social media not only helps to show that you’re active on those channels, but they are a quick and easy way to get your content in front of your desired audience. The more your blog gets viewed, the more it will signify to Google that users are finding useful content on your website.
Try to avoid stress when writing
While writing is something that all of us can do, it’s not always easy, especially if you have a writer’s block or are running against the clock. Stress actually works against you when it comes to writing. Remember, the best way to fight through writer’s block is to actually start writing. Get the words out and worry about editing before you go to publish.
Create deadlines for yourself
Speaking of trying to minimize stress when it comes to writing, a good rule of thumb is to create deadlines for yourself. Not only will this make the writing process easier, but it will also create a schedule for when you want to push out content. Industry experts believe that “publishing 2-4 times per week provides the highest results in terms of both traffic and conversions.”
Create an FAQ page
Did you know that the longer a customer stays on your website, the more it helps your internet search engine ranking? This is called bounce rate. To Google and other internet search engines, a high bounce rate means that people are not finding helpful information on your website. Even if you have the best content in the world, a website that takes too long to load or has a jarring color palette can turn users off. Low bounce rates, on the other hand, tell Google that people enjoy your site.
One way to get people to linger on your blog longer is by providing a FAQ section at the bottom of your blog. This FAQ will provide additional information that either wasn’t included in the content or expands on a topic that was mentioned earlier.
How to Make Your Blog Stand Out (3 Tips to Help You Get Started)
In order to make your blog stand out, there are a couple of tips you should adhere to.
Make your content easy to read and understand
First and foremost, make sure your content is clear and easy to read. While it can be very easy to use terminology that you’re familiar with, especially if you’re an expert in your field, you have to remember that your blog content is directed at people who may not be familiar with it. For example, let’s say you’re writing a scientific blog that focuses on hair care. In your content, you use the term Sodium lauryl sulfate. While you may know that the term is the scientific name for shampoo, it may be the first time your reader is hearing it. When writing, remember to use simple language that cannot be up for interpretation.
Keep your readers on the hook
Another trick to making your blog stand out is to open it up with an engaging introduction. Have you ever opened a book while browsing at a book store only to put it back on the shelf because the opening line wasn’t engaging? The same principle applies to creating blog content. Getting your readers on the hook right away is a quick and efficient way to keep them on your website.
Visualize anything and everything
What’s more engaging? A website with a lot of text and white space or one that is nicely formatted and accompanied by animated graphics and pretty photography? Not only do photos and videos help to break up blocks of content, but they help users identify with your brand and your blog content.
While adding photos and videos are important elements of interactive blog design, here are some additional blogging hacks you should keep in mind to help your blog stand out:
- Be mindful of your color palette and typography. Blogs that have jarring colors or text that is hard to read can cost you blog followers. Having a refined theme not only helps to make your page look more professional, but it helps readers to connect with your content easily as opposed to having to search your blog for it.
- Make sure visitors are able to post comments in response to your blog. This not only helps increase your level of engagement, but provides an opportunity to create a genuine connection with your readers. Remember, people like to be heard.
Traffic Hacks (Why Higher Word Count is Key)
When it comes to the length of your blog content, why does word count matter? Isn’t it enough to just jot down a few hundred words and call it a day? Unfortunately, no. According to research, blog posts should be about 1,600 words in order to maintain a good conversion rate. However, you shouldn’t ramble on in order to meet that word count, either.
Like I mentioned earlier, people want to engage with and follow blogs that provide some sort of value. Whether it’s the ability to become familiar with products or learn something new, blogs are a surefire way to build a connection with your reader. One of the best ways to do this is by making sure your content is optimized with SEO best practices. SEO – or search engine optimization – is the process of writing content that is designed to increase web traffic through organic search results. The most common way of doing this is by adding keywords and phrases throughout your content.
To do this, you can either take a look at your blog’s analytics or if you’re just starting out, conduct a simple internet search to find out what people are searching for. If you’re writing a blog about coffee, you might type in the keyword “coffee” into the search engine. When you do, you’ll see that people are asking Google whether or not coffee is good for their health and if it’s bad for their kidneys. There you have it – two possible blog topics and keyword phrases that provide information on what people are genuinely searching for on Google.
Blogger Tricks You Can Start Right Now
If you are in the early stages of developing your blog, the best blogging hack you can use is to do your research about where you want to build your blog. WordPress offers bloggers the ability to customize the look and feel of their blog, all the while providing helpful plugins that can ensure their content is optimized with SEO best practices. In addition to the ease WordPress offers its users, they make it easy to build a website even if you don’t have any prior experience. Since WordPress is an open-source content management system, all you have to do is register your domain and purchase WordPress hosting.
WP Super Host is there to meet your needs
When it comes to WordPress hosting, you want to use a reliable company that has a proven track record of success. We have that at WP Super Host. We understand that when it comes to running a blog, the last thing you want to do is maintain all of the technical aspects of it. That’s why all of our pricing packages come equipped with automated daily backups, update and plugin monitoring, and 24/7 uptime monitoring so you can focus on what you love doing most: writing.
Whether you’re a seasoned pro or just starting out in the blogging community, knowing how to increase traffic to your site is the most important part of establishing yourself within the blogging community. The blog hacks mentioned above will not only help drive traffic to your blog but help you establish a genuine relationship with your reader. By implementing these common blogging hacks, you’ll be able to reach your goals and create content that will resonate with your audience for years to come.